Full Terms & Conditions:

  1. This Promotion is open to those aged 18 and over, excluding employees of Microsoft Ltd. (“Promoter”), its affiliates and their respective employees or agents, anyone professionally associated with this Promotion and individuals located or resident in countries or territories subject to UK sanctions, including Russia, Belarus, Iran, North Korea, Syria, the Ukrainian regions of Crimea, Donetsk, Luhansk, Kherson, and Zaporizhzhia, Afghanistan, Central African Republic, Democratic Republic of the Congo, Guinea/Guinea-Bissau, Haiti, Iraq, Lebanon, Libya, Mali, Myanmar, Somalia, Sudan, South Sudan, Cuba and Yemen.
  2. Entrants must ensure that their participation (including acceptance of any Prize) is lawful in accordance with the laws of their country of residence. This promotion is void where void under local national laws. The Promoter will not be taken to make any representations, express or implied, as to the lawfulness of any individual’s participation, or as to any other aspect of any Promotion.
  3. No purchase necessary; however, internet access and a valid public Instagram account is required. No responsibility can be taken for entries which are lost, delayed, corrupted, damaged, misdirected or incomplete or which cannot be delivered for any technical, delivery or other reason. Proof of sending will not be accepted as proof of receipt. The Promoter does not guarantee continuous or secure access to Instagram. If disputed, entries will be deemed submitted by the Authorized Account Holder of the email address, social media account, or other method used to enter. The “Authorized Account Holder” is the natural person assigned to an email address by an internet or online service provider, or other organization responsible for assigning email addresses.
  4. Promotion Period: Enter between 00:01 BST on the 19 August 2026 and 23:59 BST on the 9 October 2026 inclusive.
  5. To Enter: Complete the following steps:

a. Create a new account or use an existing account on Instagram.com (“Instagram”); and leave a comment tagging your Gears E-Day companions underneath the Instagram Promotional collaboration Post (on @gearsofwar, @gibsonguitar, @xboxuk, @lukepreeceart or @adamlastiwka) and include the hashtag #GearsOfWarGibsonSweepstakes.

For doing this, you will receive one (1) entry.

  1. Entry Criteria and Terms: All elements listed in Section 5 above must be included to be eligible. The account settings for your entry must be set to “unprotected” or “public” to be eligible. If your account is private, your entry will NOT be eligible; you must change the setting on your account from private to “public” or “unprotected.” The Instagram platform time clock will be the official time clock for the Sweepstakes. You must keep your profile on a public setting and ensure your account settings allow messages from anyone for at least 2 weeks after the end of the Promotion Period in order to be contacted if you are selected as a winner.
  2. Maximum of 1 entry is permitted per person during the Promotion Period. No person may win more than 1 Prize.
  3. The Prizes: There will be a total of 3 winners. Each winner will win 1 of the following custom Gears of War designed Gibson Guitars, allocated randomly:
    i. 1 of 2 x Marcus Fenix designed Les Paul Gibson guitars (valued at £3,000 each); or
    ii. 1 x Dominic Santiago designed SG Standard Gibson guitar (valued at £3,000).
  4. Further Prize Details & Conditions:
    a. Allocation of the design of Prize will be at the Promoter’s discretion.
    b. It is the responsibility of the winner to provide their correct, up-to-date details when confirming acceptance of the Prize in order for their Prize to be processed. The Promoter cannot be held responsible for the winner failing to supply accurate information which affects Prize acceptance or delivery of their Prize.
    c. The Promoter is not liable for any Prizes once distributed/dispatched to the winner and the Promoter will not be responsible for a Prize not received, broken or lost in transit.
    d. The Prize must be taken as stated and no compensation will be payable if a winner is unable to use the Prize as stated. The winner will be liable for all costs and expenses not stated relating to claiming the prize, including, without limitation, any taxes.
    e. By participating in the Promotion, entrants agree that the Prize is awarded on an “as is” basis, and that the Promoter makes no representations or warranties of any nature either express or implied with respect to the Prize, including but not limited to, the implied warranties or merchantability, fitness for a particular purpose, or non-infringement.
    f. Any pictures depicting the Prizes on any media including press advertisements, posters or TV commercials are indicative only and the actual Prizes may vary from the depictions. The Promotion does not constitute an endorsement or recommendation of the products or services being offered as Prizes.
    g. The Prizes are not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. If for any reason the Prizes or any element of the Prizes is not available, the Promoter reserves the right, at its sole discretion to substitute that Prize or element of the Prize for another of equal or greater value.
    h. Any warranty is subject to the original manufacturer’s warranty period.
    i. For full Prize specifications, see:
    i. https://www.gibson.com/en-gb/products/gibson-les-paul-special-ebony
    ii. https://www.gibson.com/en-gb/products/gibson-sg-standard-ebony
    j. We will determine the value of the prize to be the fair market value at the time of prize award.
  5. Winner Selection: 3 Provisional winners (“provisional winners”) will be randomly selected from all valid entries received during the Promotion Period. The Prize draw will be conducted by the Promotion Administrator, within 5 working days after the end of the Promotion Period. The odds of winning are based on the number of eligible entries received.
  6. Winner Notification: The provisional winners will be contacted via the Instagram account used to enter within 5 working days after Winner Selection and will be asked to provide evidence of age, location, identity and eligibility. Reasonable efforts will be made to contact the provisional winners. Once eligibility has been confirmed, a provisional winner will be confirmed as a winner. If a provisional winner does not respond to the initial contact within 14 days, we reserve the right to disqualify that entrant and award the Prize to a reserve winner selected in the same manner. Reserve winners may have less time to respond.
  7. Prize Acceptance: Fulfilment of the Prizes will take place within 28 days after acceptance of the Prizes. Prizes must be shipped to a physical address and not to a post office box or virtual address. In the unlikely event that a winner has not received communication to arrange their Prize within this timeframe, the winner must inform the Promoter by emailing scott@miai.co.uk within a further 28 days. If a winner does not do so, the Promoter reserves the right to not reissue the Prize at its sole discretion.
  8. Moderation: The Promoter reserves the right to reject entries which, in the reasonable opinion of the Promoter:
    a. are in breach of these Terms & Conditions;
    b. contain any content that (i) is violent, offensive, defamatory, disparaging, harmful, objectionable, illegal, (ii) promotes alcohol, illegal drugs, tobacco or a particular political agenda, (iii) is otherwise unsuitable for publication including with respect to race, religion, origin or gender, or (iv) could reflect negatively upon the name, reputation or goodwill of the Promoter or any brand partner;
    c. contains or refers to any unauthorised third-party brand or reference any third-party names, logos and/or trademarks;
    d. contains any content which has been created by an AI tool, or which has been influenced by AI; or
    e. was created through automated means, such as a bot or agent.

To be eligible, your entry must:
a. You must have obtained any and all consents, approvals, or licenses required for you to submit your entry;
b. To the extent that entry requires the submission of user-generated content such as software, photos, videos, music, artwork, essays, etc., entrants warrant that their entry is their original work, has not been copied from others without permission or apparent rights, and does not violate the privacy, intellectual property rights, or other rights of any other person or entity. You may include Microsoft trademarks, logos, and designs, for which Promoter grants you a limited license to use for the sole purposes of submitting an entry into this Promotion;

  1. Winners List: Provided no objection is received from the winners, a winners list containing the surname and county of residence of the winners will be made available by the Promoter 4 weeks after the close of the Promotion Period, for a period of 8 weeks. It will be available by sending a request via email to scott@miai.co.uk. Winners can object to their details being published by emailing scott@miai.co.uk. Without prejudice, the Promoter will provide winner information to the Advertising Standards Authority when requested by them.
  2. Publicity: The Promoter may request that the winners participate in publicity arising from the Promotion. Participation is at the winner’s discretion and is not a condition of Prize Acceptance.
  3. Use of Your Entry: We are not claiming ownership rights to your entry. However, by submitting an entry, you grant us an irrevocable, royalty-free, worldwide right and license to use, review, assess, test and otherwise analyse your entry and all its content in connection with this Sweepstakes and use your entry in any media whatsoever now known or later invented for any non-commercial or commercial purpose, including, but not limited to, the marketing, sale or promotion of Microsoft products or services, without further permission from you. You will not receive any compensation or credit for use of your entry, other than what is described in these Terms & Conditions.

By entering you acknowledge that we may have developed or commissioned materials similar or identical to your entry and you waive any claims resulting from any similarities to your entry. Further you understand that we will not restrict work assignments of representatives who have had access to your entry and you agree that use of information in our representatives’ unaided memories in the development or deployment of our products or services does not create liability for us under this agreement or copyright or trade secret law.

Your entry may be posted on a public website. We are not responsible for any unauthorized use of your entry by visitors to this website. We are not obligated to use your entry for any purpose, even if it has been selected as a winning entry.

  1. Disqualification: The Promoter seeks to run a fair and secure promotion and prevent abuse and cheating. If you enter in a way that is not consistent with these Terms & Conditions, your entry (and any of your associated aliases) will be disqualified. Any Prize awarded may be void and recoverable, and the Promoter reserves the right to seek damages from you to the full extent of the law and you from entering future promotions for a period of at least six months. For this reason, the Promoter reserves the right at any point to:

a. Verify the eligibility of entrants and/or the provisional winners through multiple means by requesting such information it consider reasonably necessary for this purpose. Entry or a Prize may be withheld until verification is completed.

b. Disqualify entries that are not made directly by the individual entering the Promotion.

c. Disqualify entries made using anonymous email services such as, but not limited to, GuerillaMail, Dispostable or Mailinator.

d. Disqualify bulk entries from individuals, trade, consumer groups or third parties, incomplete entries and entries submitted by macros or other automated means.

e. Disqualify entries beyond the maximum allowed, or those using techniques such as ‘script’, ‘brute force’, masking identity by manipulating IP addresses, using aliases or identities other than their own or any other means.

f. Disqualify entrants who tamper with the entry process.

g. Disqualify entrant who attempt (or we who we have strong reason to believe have attempted) to compromise the integrity or the legitimate operation of this Promotion by cheating, hacking, creating a bot or other automated program, or by committing fraud in any way.

h. Entrants must complete their details using their legal name. The Promoter reserves the right to disqualify any entrant who uses multiple names or email addresses and to require them to return any Prize they may have won.

i. Disqualify entries which, in some other way, do not meet the requirements of these Terms & Conditions.

j. Cancel, modify or suspend the Promotion should it not be capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, dishonesty, technical failures, or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion.

  1. Release of Liability: By entering you agree to release and hold harmless the Promoter and its parents, partners, subsidiaries, affiliates, employees, and agents from any and all liability or any are not liable for any injury, loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage of any kind which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion (PV20456) or accepting or using the/a Prize(s), except for any liability which cannot be excluded by law. Nothing will exclude the Promoter’s liability for death or personal injury as a result of its negligence.
  2. No Affiliation with Instagram. This Promotion is in no way sponsored, endorsed or administered by, or associated with Instagram. By entering you are providing your information to the Promoter and not to Instagram, and Instagram is not responsible for any element of this Promotion. The information you provide will only be used for administering the Sweepstakes and to contact you if you are a winner.
  3. Force Majeure: The Promoter will not be liable for any delay or failure to comply with its obligations for reasons beyond its reasonable control arising from but not limited to Acts of God, global or regional epidemic or pandemic, adverse weather conditions, fire, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, plague or other natural calamities, or any other circumstances.
  4. Privacy: All personal data supplied for this Promotion will be used for the purpose of this Promotion and for research and analytical purposes by the Promoter and/or by any agent appointed by it to assist with running the Promotion. Personal data will not be disclosed to an unconnected third party unless your positive consent has been obtained. Your personal data will be handled in accordance with the Promoter’s privacy policy, available at: https://www.microsoft.com/en-gb/privacy/privacystatement.
  5. Severability: If any part/s of these Terms & Conditions are legally ruled to be invalid, illegal or unenforceable, the remainder will not be affected and will continue in full force and effect.
  6. Acceptance of these Terms: By entering, you will be deemed to have agreed to be bound by these Terms & Conditions.
  7. Order of Precedence: If there is a discrepancy between these Terms & Conditions and those in any promotional material, these Terms & Conditions will prevail.
  8. Governing Law: These Terms & Conditions are governed by English law, and their interpretation and application will be subject to the exclusive jurisdiction of the courts of England and Wales.

Promoter: Microsoft Ltd., Microsoft Campus, Thames Valley Park, Reading, RG6 1WG.

Promotion Administrator: PromoVeritas Ltd, Monument House, 215 Marsh Road, Pinner, HA5 5NE.