Full Terms and Conditions

  1. This Promotion is open to dog owners who are residents of the United Kingdom aged 18 or over, excluding employees of the Promoter, its agents and anyone professionally associated with this Promotion
  1. Illegal dog breeds as per the Dangerous Dogs Act (1991) are excluded from this Promotion. For the avoidance of doubt, these are:
    1. Pit Bull Terrier
    2. Japanese Tosa
    3. Dogo Argentino
    4. Fila Brasileiro
  1. No purchase necessary; however, internet access and a valid Instagram account are required.
  1. Promotion Period: Enter between 00:01 GMT on the 2nd November 2020 and 23:59 GMT on the 15th November 2020 inclusive.
  1. To Enter: Log onto your Instagram account (or create one for free), and upload a picture of your dog only. Caption it with the story of how your dog has helped or supported you during lockdown (max 2,200 characters) and include the hashtag #BetaRealDogs.

You must have your profile on a public for 4 weeks after the end of the Promotion Period in order to be contacted if you are selected as a winner.

  1. Maximum of 1 entry is permitted per person during the Promotion Period.
  1. The Prize: There will be 1 winner. The winner’s dog will feature on Purina Beta adult OR puppy packs for a limited time only. The winner will also receive 1 x years-worth of Purina Beta dog food.
  1. Further Prize Details and Conditions:
    1. Only the caption and photo of the entry will be judged. No comments will be taken into account.
    2. You must only enter an image of your own dog and must not feature anyone else.
    3. Entries must be made via Instagram ‘grid posts’ only. Entries made via Instagram ‘story posts’ will not be valid.
    4. The winner’s dog will feature on either Purina Beta Adult dog food or Purina Beta Puppy dog food packs. This will be dependent on the winning dogs’ age.
    5. The winning dog will feature on-pack for a limited time only – one print run. Once this print run is sold out, the packaging will revert to featuring the original Beta dog.
    6. The winner will be required to attend a photoshoot in London, England for 1 whole day at some point during January or February 2021. The winner will be offered a maximum of 3 x alternative dates to attend. If they are unable to attend any, they the Promoter reserves the right to disqualify the winner. If the winner is disqualified, the Promoter reserves the right to award the prize to a reserve selected in the same manner. Reserve winners may have less time to respond.
    7. The photoshoot and all aspects of the Promotion will comply with the government’s COVID guidelines and social distancing as relevant at the time.
    8. If the winner’s journey to the photoshoot location exceeds 3 hours, the Promoter will contribute a maximum of £100 towards overnight accommodation. The Promoter will not contribute towards any travel expenses.
    9. For the avoidance of doubt, the Prize does not include travel/transportation, accommodation, food, beverages, souvenirs, gratuities, car parking charges, excess baggage, additional excursions and attractions or any other costs of a personal nature (including spending money) that are not explicitly set out in these Terms and Conditions and neither the Promoter nor any provider of any part of the Prize will be responsible for any such costs.
    10. For the avoidance of doubt, all images taken at the photoshoot will be the property of Purina Beta. The winner must read and sign a consent form accordingly.
    11. The exact amount for ‘1 x years’ worth of Purina Beta dog food’ will be dependent on the size of the winning dog and Purina Beta’s feeding guidelines. The full amount will be sent to the winner in one go in January 2021.
    12. Entrants must only submit images that are their own work.
    13. Only entries which include the promotional hashtag will be valid.
    14. By entering the Promotion, entrants give their permission for their entries to be used by the Promoter without further compensation, over and above the award of the prize, for up to one year for promotion purposes from the date of entry. Copyright will remain with the entrant. However, by entering this Promotion, the entrant agrees to the Promoter publishing these entries on their website and possible further use on their website, Instagram, Twitter, Facebook or other social media platforms. They also agree to other possible promotional use in media of the Promoter’s choosing without any further payment, over and above the award of the prize, for up to one year from the date of entry but with appropriate credit given to the original entrant.
    15. By submitting an entry, each entrant grants to the Promoter a non-revocable, worldwide, royalty-free licence to use the copyright and other intellectual property rights vesting in their entry for all purposes connected with this Promotion, including but not limited to display on the Promoter’s website and any other website of the Promoter or its agents/contractors choosing and use of the entry, or part(s) of the entry, in marketing materials relating to this Promotion for up to one year. Each entrant also grants the Promoter and its agents/contractors the right to moderate, modify or remove any entry if it is deemed unsuitable, in whole or in part, for display on the Promotion website or in any materials relating to the Promotion. Entrants hereby represent and warrant that they have all rights necessary to grant the licence and rights provided for in this paragraph and that all materials forming part of their entry to this Promotion, and any use of such materials by or on behalf of the Promoter, comply with all applicable laws, rules, and regulations and do not infringe or otherwise violate the intellectual property or other rights of any third party.
    16. Statements provided by you in the caption of the entry may be used in whole or in part by the Promoter and its agents and licensors in advertising, marketing and PR materials (in any and all media throughout the world in perpetuity). You hereby irrevocably agree to this use (which may or may not be accompanied by your first initial, surname and/or county at the Promoter’s discretion). You understand that the Promoter has the right but is not obliged to use such statements/quotes (in whole or in part) and to edit them as required, provided the original meaning is retained. You hereby waive all, and agree not to assert any, moral or similar rights wherever in the world arising, and agree to sign/execute such further documents as are reasonably required of you by the Promoter in order to permit Promoter (and its agents and licensors) to make use of your statements/quotes as described in this paragraph.
    17. The Promoter will reject entries which, in the reasonable opinion of the Promoter have been submitted previously in a promotion of any kind or exhibited or displayed publicly.
    18. The Promoter will reject entries which, in the reasonable opinion of the Promoter include the names, likenesses, photographs, or similar of any individual without their express permission.
    19. You must not include any content that infringes or violates the rights of any third party, including but not limited to, ownership, copyrights, trademarks, patents, logos, licensing rights, rights of publicity or privacy or any other intellectual property rights, excluding that of the Promoter.
    20. You must not condone or encourage violent or anti-social behaviour and not cause offence on the grounds of religion, gender, sexual orientation, nudity, disability or age.
    21. You must not include content that contains defamatory, malicious, indecent or other inappropriate content including sexist or racist language or imagery.
    22. You must ensure that the comments made in the caption are true, accurate and balanced and that they are your own experiences, not those of others.
  1. Winner Selection: 250 entries will be randomly selected from all valid entries received during the Promotion Period to be judged. These 250 randomly selected entries will then be will be independently judged by PromoVeritas within 5 working days from the close of the Promotion Period to select 30 shortlisted entries based on the following criteria:
    1. How the Dog helped/supported the owner during lockdown (story must be positive in nature and not display the dog being harmful to other animals/people)
    2. Dogs are healthy and attractive looking, and fit with the ‘living a life unleashed’ image of the brand
    3. Dogs must be suitable for the Beta Real Dog marketing campaign

The shortlisted entries will be judged by a panel of judges, within 10 working days from the close of the Promotion Period to select 1 winner based on the same criteria.

  1. Winner Notification: The winner will be contacted via the Instagram account used to enter within 5 working days of Winner Selection and will be required to respond to confirm eligibility and acceptance of the Prize, within 14 days of initial contact. The winner will be asked to provide a valid UK phone number and email address where they can be contacted. In the event that the winner does not respond to the initial contact within 14 days, the Promoter reserves the right to disqualify the winner. If the winner is disqualified, the Promoter reserves the right to award the prize to a reserve selected in the same manner. Reserve winners may have less time to respond.
  1. Prize Acceptance: The winner will be notified within 28 days of acceptance of the Prize to arrange delivery/fulfilment of the Prize. In the unlikely event that a Prize hasn’t been arranged within 28 days of Prize Acceptance, the winner will have a further 28 days to inform the Promoter by emailing purinabetateam@redconsultancy.com. In the event that the winner does not inform the Promoter within this time frame, the Promoter will reserve the right to not reissue the prize or limit its value at their sole discretion.
  1. Moderation: The Promoter reserves the right to reject entries which, in the reasonable opinion of the Promoter:
    1. are in breach of the Terms and Conditions
    2. contain any content that is offensive, obscene, sexual, derogatory, defamatory, violent, abusive, harassing, threatening, objectionable with respect to race, religion, origin or gender, which could reflect negatively upon the name, reputation or goodwill of the Promoter or any brand partner, or which is otherwise unsuitable for publication;
    3. contains or refers to any third-party brand or reference any third-party names, logos and/or trademarks;
    4. promotes any political agenda.
  1. Provided no objection is received, if you are the winner, your surname and county of residence will be made available by sending a request to purinabetateam@redconsultancy.com one month after the close of the Promotion, for a period of 8 weeks. You can object to your surname or county of residence being published or request for the amount of information being published to be reduced by emailing purinabetateam@redconsultancy.com. Without prejudice, the Promoter will provide this information to the Advertising Standards Authority on reasonable request.
  1. The Prize is not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. If for any reason any element of the Prize is not available, the Promoter reserves the right, at its sole discretion to substitute another prize for it, of equal or greater value.
  1. In the event that the Promotion is not capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, dishonesty, technical failures, or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, the Promoter reserves the right to disqualify any individual who tampers with the entry process or does not comply with these Terms & Conditions and to cancel, modify or suspend the Promotion or invalidate any affected entries.
  1. No responsibility can be taken for entries which are lost, delayed, corrupted, damaged, misdirected or incomplete or which cannot be delivered for any technical, delivery or other reason. Proof of sending will not be accepted as proof of receipt. The Promoter does not guarantee continuous or secure access to Instagram.
  1. This Promotion is in no way sponsored, endorsed or administered by, or associated with Instagram. You understand that you are providing your information to the Promoter and not to Instagram, and that Instagram has no liability for any element of this Promotion.
  1. The Promoter together with any associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion or accepting or using the Prize, except for any liability which cannot be excluded by law. Nothing will exclude the Promotor’s liability for death or personal injury as a result of its negligence.
  1. An entry must be made directly by the individual entering the Promotion. Bulk entries from trade, consumer groups or third parties will not be accepted. Incomplete or illegible entries and entries submitted by macros or other automated means together with entries which do not satisfy the requirements of these Terms & Conditions in full will be disqualified and will be not be counted. If it becomes apparent that an entrant is using a computer(s) to circumvent this condition by, for example, the use of ‘script’, ‘brute force’, masking their identity by manipulating IP addresses, using identities other than their own or any other automated means in order to increase that entrant’s entries into the Promotion in a way that is not consistent with the rules of the Promotion, that entrant’s entries will be disqualified and any prize awarded will be void. Entrants are not permitted to enter using anonymous email services such as, but not limited to, GuerillaMail, Dispostable or Mailinator.
  1. Should an act, omission, event or circumstance occur which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these Terms & Conditions the Promoter will not be liable for any failure to perform or delay in performing its obligations.
  1. The Promoter may refuse to award a Prize in the event of any entrant’s fraud, dishonesty, breach or non-entitlement under these Terms & Conditions or seek recovery of its value if the Prize has been awarded.
  1. Any and all personal data supplied for the running of this Promotion will be used solely for the purpose of this Promotion by the Promoter and/or by any agent appointed by it to assist with running the Promotion on behalf of the Promoter and will not be disclosed to a third party for any other purpose unless your positive consent has been obtained. Your personal data will be handled in accordance with the Promoter’s privacy policy, available at: https://www.nestle.co.uk/en-gb/privacypolicy.
  1. If any provisions of these Terms & Conditions are judged to be invalid, illegal or unenforceable, this will not affect or impact the continuation in full force and effect the remainder of the provisions.
  1. By entering this Promotion, you will be deemed to have agreed to be bound by these Terms & Conditions.
  1. In the event of a discrepancy between these Terms & Conditions and the details in any promotional material, the details in the Terms & Conditions will prevail.
  1. These Terms & Conditions are governed by English law and their interpretation and application will be subject to the exclusive jurisdiction of the courts of England and Wales.


Promoter: Nestle UK, 1 City Place, Gatwick, RH6 0PA, United Kingdom.