1. This Promotion is open to residents of the United Kingdom, excluding the Channel Islands and the Isle of Man, aged 18 or over, excluding employees of the Promoter, its agents and anyone professionally associated with this Promotion.
  2. No purchase necessary; however, internet access and a valid email address are required. Facebook/Instagram account required for Entry Route 2.
  3. Promotion Period: The Promotion opens at 00:01 BST on 7 August 2026 and closes at 23:59 BST on 30 August 2026.
  4. To Enter: Two entry routes with a shared prize pool.
    a. Entry Route 1: Visit https://link.email.newbalance.co.uk/u/register.php and complete the online entry form by providing your details (full name and email address). Eligible entrants will be entered into either the relevant Members or Non-Members Prize Draw.
    b. Entry Route 2: If accessing the Promotion via an in-feed advert on Facebook or Instagram, click the link and complete the online entry form by providing your details (full name and email address) to be entered into the relevant Members or Non-Members Prize Draw.
  5. Further Entry Details:
    a. New Balance members must use the same email address upon entry that is connected to their New Balance account to be entered into the New Balance Members Prize Draw. Eligibility for the Members Prize Draw will be determined by reference to the email address provided on entry.
    b. All other valid entrants whose email address upon entry is not connected to a New Balance account at the time of entry will be entered into the Non-Members Prize Draw.
  6. Maximum of 1 entry is permitted per person during the Promotion Period, regardless of entry route or membership status. No person may win more than 1 Prize.
  7. The Prizes: There will be a total of 10 winners. Five winners will be selected from valid Member entries and five winners will be selected from valid Non Member entries. Each winner will receive one entry in the 2027 TCS London Marathon, taking place in London on Sunday 25 April 2027 (the “Marathon”).
  8. Further Prize Details and Conditions:
    a. The Prize consists solely of one entry in the Marathon (42km race).
    b. The winner will receive a link via email to register for and claim their Prize.
    c. The deadline for registration and entry into the race is 18 March 2027 by 16:00 GMT. Failure to complete registration by this deadline may result in the Prize being forfeited and no alternative prize or compensation will be offered.
    d. Eligibility for the Prize is conditional upon the entrant not holding a confirmed entry place for the 2027 TCS London Marathon at the time of entry, winner verification and prize fulfilment. Entrants must notify the Promoter if they obtain a 2027 TCS London Marathon entry after entering this Promotion but before winner verification or prize fulfilment. If an entrant holds, or subsequently obtains, a 2027 TCS London Marathon entry before winner verification or prize fulfilment, the Promoter reserves the right to disqualify that entrant, withdraw the Prize and award it to a reserve winner.
    e. For the avoidance of doubt, the Prize consists of the Marathon entry only and does not include travel, accommodation, food, beverages, souvenirs or any other costs of a personal nature (including spending money) that are not expressly set out in these Terms and Conditions.
    f. The entry is valid only for the 2027 TCS London Marathon and may not be deferred, transferred, exchanged or redeemed for cash. No alternative prize or event entry will be available.
    g. It is the responsibility of the participant to provide their correct, up-to-date details when entering the Promotion and/or confirming acceptance of the Prize in order for their Prize to be processed. The Promoter will not be responsible where a Prize cannot be awarded, delivered or fulfiled due to a participant failing to supply accurate or up-to-date information which affects Prize acceptance or delivery of their Prize.
    h. If the 2027 TCS London Marathon is delayed, postponed, rescheduled or cancelled for reasons beyond the reasonable control of the Promoter or London Marathon Events, winners will not be entitled to any compensation and will have no claim against the Promoter in relation to to such delay, postponement, rescheduling or cancellation Participation in the Marathon is subject to the winner being medically fit and physically capable of taking part. Winners are responsible for ensuring that they are able to safely participate in the Marathon and for complying with any health, fitness or participation requirements imposed by London Marathon Events.
    i. Winners acknowledge and agree that participation in the 2027 TCS London Marathon is subject to the full terms, conditions and eligibility requirements of the London Marathon Events. London Marathon Events reserve the right to remove any person or refuse any entry in accordance with those terms and conditions.
    For full Marathon regulations, see https://www.londonmarathonevents.co.uk/london-marathon/tcs-london-marathon-general-conditions-entry.
    j. Winners are responsible for their behaviour whilst participating in the Prize. The Promoter reserves the right in its absolute discretion to withdraw, suspend or terminate a winner’s participation in any aspect of the Prize where the winner fails to comply with the directions of the Promoter, London Marathon Events or any party involved in the administration of the Prize or, where a winner acts in a manner that is unlawful, unsafe, abusive, threatening or dangerous to themselves or to the public or is, in the opinion of the Promoter, anti-social in any manner or which causes a disturbance or nuisance to others.
    k. The winner must comply with any relevant terms, conditions, rules and instructions issued by London Marathon Events in relation to the Marathon. Failure to comply with such terms, conditions, rules or instructions may result in the winner being disqualified from participation in the Marathon or refused entry to, or removed from, the event. Participants who require accessibility support or who wish to participate in an adapted category should contact London Marathon Events at accessibility@londonmarathonevents.co.uk for further information regarding eligibility and available support.
    For full Marathon regulations, see https://www.londonmarathonevents.co.uk/london-marathon/tcs-london-marathon-general-conditions-entry.
    l. Marathon entries are personal to the winners and the sale or offering for sale, transfer, resale, donation, gift to any third party or exchange of any entry is strictly prohibited (including, without limitation, in person or online via an online auction website or online ticket resale marketplace). The Promoter reserves the right to withdraw, cancel or declare void any Marathon entries where it reasonably believes this has occurred.
  9. Winner Selection:
    a. New Balance Members: 5 provisional winners will be randomly selected from all valid entries received from New Balance Members during the Promotion Period. The Prize draw will be conducted by the Promotion Administrator within 7 working days of the end of the Promotion Period.
    b. Non-Members: 5 provisional winners will be randomly selected from all valid entries received from Non-Members during the Promotion Period. The Prize draw will be conducted by the Promotion Administrator within 7 working days of the end of the Promotion Period.
  10. Winner Notification: The provisional winners will be contacted via the email address provided on entry within 5 working days of Winner Selection and will be asked to provide evidence of identity and eligibility. Reasonable efforts will be made to contact the provisional winners. Once eligibility has been confirmed, a provisional winner will be confirmed as a winner. If a provisional winner does not respond to the initial contact within 7 days, the Promoter reserves the right to disqualify that entrant and award the Prize to a reserve selected in the same manner. Reserve winners may have less time to respond.
  11. Prize Acceptance: Following acceptance of the Prize, winners will receive instructions and a registration link for their 2027 TCS London Marathon entry within 28 days (or such other timeframe as notified by the Promoter). In the unlikely event that a winner has not received communication to arrange their Prize within this timeframe, the winner must inform the Promoter by emailing csevents@newbalance.com within a further 28 days. If a winner does not do so, the Promoter reserves the right to not reissue the Prize at its sole discretion.
  12. Provided no objection is received from the winners, a winners list containing the surname and county of residence of the winners will be made available by the Promotion Administrator 4 weeks after the close of the Promotion Period, for a period of 8 weeks. It will be available at www.promowinners.com/newbalance-win-2027-double-tcs-london-marathon-entry. The Winner can object to their details being published during the Winner Notification process. Without prejudice, the Promotion Administrator will provide winner information to the Advertising Standards Authority when requested by them to demonstrate that a valid award took place.
  13. The Promoter may request that the winners participate in publicity arising from the Promotion. Participation is at the winner’s discretion and is not a condition of Prize Acceptance.
  14. The Promoter seeks to run a fair and secure promotion and prevent abuse and cheating. If you enter in a way that is not consistent with these Terms & Conditions, your entry (and any of your associated aliases) will be disqualified. Any Prize awarded may be void and recoverable, and the Promoter reserves the right to bar you from entering future promotions for a period of at least six months. For this reason, the Promoter reserves the right at any point to:

a. Verify the eligibility of entrants and/or provisional winners through multiple means by requesting such information as it consider reasonably necessary for this purpose. Entry or a Prize may be withheld until verification is completed.

b. Disqualify entries that are not made directly by the individual entering the Promotion.

c. Disqualify entries made using anonymous email services such as, but not limited to, GuerillaMail, Dispostable or Mailinator.

d. Disqualify bulk entries from individuals, trade, consumer groups or third parties, incomplete entries and entries submitted by macros or other automated means.

e. Disqualify entries beyond the maximum allowed, or those using techniques such as ‘script’, ‘brute force’, masking identity by manipulating IP addresses, using aliases or identities other than their own or any other means.

f. Disqualify entrants who tamper with the entry process.

g. Disqualify entries which, in some other way, do not meet the requirements of these Terms & Conditions.

h. Cancel, modify or suspend the Promotion should it not be capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, dishonesty, technical failures, or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion.

  1. Entrants must provide accurate and complete contact details when entering the Promotion. The Promoter reserves the right to disqualify any entrant who uses multiple names or email addresses to circumvent the entry limit or otherwise provides false or misleading information, and to require them to return any Prize awarded.
  2. The Prizes are not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. If for any reason the Prizes are not available, the Promoter reserves the right, at its sole discretion to substitute that Prize for an alternative of equal or greater value.
  3. The Promoter accepts no responsibility for entries which are lost, delayed, corrupted, damaged, misdirected or incomplete or which cannot be delivered for any technical, delivery or other reason. Proof of submission will not be accepted as proof of receipt. The Promoter does not guarantee continuous, uninterrupted or secure access to the entry page or any platform used in connection with the Promotion
  4. This Promotion is in no way sponsored, endorsed or administered by, or associated with Facebook or Instagram. By entering you are providing your information to the Promoter and not to Facebook or Instagram, and Facebook and Instagram are not responsible for any element of this Promotion.
  5. Nothing in these Terms and Conditions shall exclude or limit the Promoter’s liability for death and personal injury caused by its negligence, fraud, or any other liability which cannot be excluded or limited by law. Subject to the foregoing, the Promoter and its associated agencies and companies shall not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) arising out of or in connection with this Promotion (PV20463) or the acceptance or use of the Prize.
  6. The Promoter shall not be liable for any delay or failure to comply with its obligations for reasons beyond its reasonable control arising from but not limited to Acts of God, global or regional epidemic or pandemic, adverse weather conditions, fire, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, plague or other natural calamities, or any other circumstances.
  7. All personal data supplied for this Promotion will be processed by the Promoter and its agents for the purpose of administering this Promotion, verifying eligibility, awarding the Prize and conducting research and analytical activities. Where necessary to facilitate the Prize, winner information may be shared with London Marathon Events. Personal data will otherwise not be disclosed to any third party unless your positive consent has been obtained or as required by law. Your personal data will be handled in accordance with the Promoter’s privacy policy, available at: https://www.newbalance.co.uk/privacy-policy.html.
  8. If any part/s of these Terms & Conditions are legally ruled to be invalid, illegal or unenforceable, the remaining provisions shall continue in full force and effect.
  9. By entering the Promotion, entrants will be deemed to have accepted and agreed to be bound by these Terms & Conditions.
  10. If there is a discrepancy between these Terms & Conditions and any advertising, marketing and promotional materials, these Terms & Conditions will prevail.
  11. These Terms & Conditions are governed by English law and their interpretation and application will be subject to the non-exclusive jurisdiction of the courts of England and Wales. Residents of Scotland and Northern Ireland may bring proceedings in their own jurisdiction.

Promoter: New Balance Europe BV, A-Factorij, Pilotenstraat 41, 1059 CH Amsterdam, The Netherlands.

Promotion Administrator: PromoVeritas Ltd, Monument House, 215 Marsh Road, Pinner, HA5 5NE