1. Promoter

The promoter of the HOUSE OF TREATS X READING FESTIVAL LUCKY TREAT ACTIVATION (“Promotion”) is PEPSICO (“Promoter”).

The Promotion will be operated at the Pepsi House of Treats activation at Reading Festival 2026, Richfield Avenue, Reading, United Kingdom.

2. Acceptance of these Terms and Conditions

By accepting a loyalty card, collecting a stamp or participating in the Lucky Treat reward mechanic, the participant confirms that they have read and accepted these Terms and Conditions.

3. Promotion Period

The Promotion will run from 27 August 2026 until the closing time of the Pepsi House of Treats activation on 30 August 2026, inclusive (“Promotion Period”).

Loyalty cards, stamps and Lucky Treat rewards will only be available during the opening hours of the Pepsi House of Treats activation.

All completed loyalty cards must be redeemed before the activation closes on 30 August 2026. Any incomplete cards, unredeemed stamps or unclaimed rewards will expire when the Promotion Period ends and will have no remaining promotional value.

4. Eligibility

The Promotion is open to attendees of Reading Festival who are permitted to access the Pepsi House of Treats activation.

Participants must comply with all applicable festival, venue and activation rules.

Employees of the Promoter, the festival organiser, agencies, suppliers or any other persons directly involved in the operation of the Promotion are not eligible to participate.

5. Availability of Loyalty Cards

A maximum of 500 House of Treats loyalty cards will be available during the Promotion.

Loyalty cards will be distributed on a first-come, first-served basis and only while stocks last.

Once all loyalty cards have been distributed:

• no additional loyalty cards will be issued; and
• no new participants may join the Promotion.

Participants who already hold a valid loyalty card may continue collecting stamps and redeeming their Lucky Treat until the end of the Promotion Period, subject to these Terms and Conditions.

Receiving a loyalty card does not, by itself, entitle the participant to a Lucky Treat. The participant must collect three valid stamps and present the original loyalty card for redemption within the Promotion Period.

6. How to Collect Stamps

A participant will receive one stamp for each Pepsi House of Treats drink purchased at the Pepsi House of Treats activation during the Promotion Period.

The Pepsi House of Treats drinks included in the Promotion will be identified on the menu displayed at the activation.

Ready-to-drink soft drinks are not included in the Promotion.

Stamps:

• will only be issued at the time of the qualifying purchase;
• may only be issued by authorised Pepsi House of Treats staff;
• cannot be issued retrospectively;
• cannot be transferred between loyalty cards;
• cannot be combined across different loyalty cards;
• cannot be sold, transferred or exchanged for cash; and
• have no value outside the Promotion.

Any complimentary crafted drink received as a Lucky Treat will not earn an additional stamp.

7. Three-Stamp Lucky Treat

After collecting three valid stamps through three Pepsi House of Treats drink purchases, the participant may present their completed loyalty card at the Pepsi House of Treats activation to receive one Lucky Treat.

Every valid completed three-stamp loyalty card redeemed in accordance with these Terms and Conditions will receive one Lucky Treat. There is no losing outcome.

The specific Lucky Treat received will be determined at random through the Lucky Treat mechanic operated at the activation.

A participant cannot select or exchange the type of Lucky Treat allocated to them, except where expressly stated in these Terms and Conditions.

Only one Lucky Treat may be redeemed per completed loyalty card.

Once the Lucky Treat has been allocated and redeemed, the loyalty card will be marked as fully redeemed, cancelled or retained by activation staff and cannot be used again.

8. Lucky Treats

The Lucky Treat reward pool consists of the following:

• Pepsi House of Treats cap – 60
• Pepsi House of Treats T-shirt – 60
• Pepsi House of Treats sticker pack – 150
• Pepsi House of Treats fan – 60; and
• one complimentary crafted drink from the qualifying Pepsi House of Treats menu – 170

The total number of Lucky Treats available during the Promotion is 500.

The type of Lucky Treat received is determined randomly and participants are not guaranteed any particular item.

Where a participant receives a T-shirt, available sizes will be subject to stock availability and the participant may not always be able to select their preferred size.

Where a participant receives a complimentary crafted drink, they may select one available crafted drink from the menu at the time of redemption, subject to product, flavour and ingredient availability.

A complimentary drink received as a Lucky Treat:

• cannot be exchanged for cash or another monetary benefit;
• will not earn an additional stamp; and
• must be claimed within the Promotion Period.

9. Random Allocation of Lucky Treats

Lucky Treats will be allocated using the Lucky Treat mechanic at the Pepsi House of Treats activation.

The Lucky Treat cards, tokens or other allocation method used in the Promotion will be prepared and distributed on a fair and random basis.

Once a participant has presented a valid completed three-stamp loyalty card, they will immediately discover which Lucky Treat has been allocated to them.

The participant must accept the Lucky Treat allocated through the mechanic, subject to the availability and substitution provisions below.

A Lucky Treat card or token cannot be exchanged for another Lucky Treat card or token simply because the participant would prefer a different reward.

10. Reward Redemption

All Lucky Treats must be redeemed in person at the Pepsi House of Treats activation during the Promotion Period.

To participate in the Lucky Treat mechanic, the participant must present the original physical loyalty card containing three valid stamps.

Photographs, photocopies, screenshots, digital reproductions and other copies of loyalty cards will not be accepted.

Lucky Treats:

• cannot be reserved;
• cannot be delivered;
• cannot be exchanged for cash;
• cannot be redeemed after the Promotion Period;
• cannot be transferred or resold; and
• are subject to availability in accordance with these Terms and Conditions.

11. Reward Availability and Substitution

All Lucky Treats are subject to availability.

Where a Lucky Treat that has been validly allocated becomes unavailable for reasons outside the Promoter’s reasonable control, the Promoter may provide a reasonably similar substitute reward of equal or greater value.

In particular:

• where the allocated cap, T-shirt, sticker pack or fan is unavailable, the Promoter may provide another reasonably similar promotional item of equal or greater value; and
• where a particular crafted drink or flavour is unavailable, the participant may select another available qualifying crafted drink from the menu.

The designs, colours, sizes, packaging, flavours and appearance of Lucky Treats may differ from those shown in promotional materials.

No cash alternative will be offered.

12. Lost, Stolen or Damaged Loyalty Cards

Participants are responsible for keeping their loyalty cards safe.

Lost, stolen or substantially damaged loyalty cards and stamps will not be replaced, except where the Promoter reasonably determines that the loss or damage resulted from an error by activation staff.

The Promoter is not responsible for loyalty cards that cannot be presented before the end of the Promotion Period.

13. Invalid Loyalty Cards and Misuse

The Promoter may reject or cancel any loyalty card that it reasonably believes:

• has been copied, altered, duplicated or tampered with;
• contains counterfeit, duplicated or unauthorised stamps;
• has been completed other than through qualifying purchases;
• has been obtained or used through fraud, misconduct or misuse of the Promotion; or
• does not otherwise comply with these Terms and Conditions.

The Promoter may request reasonable evidence that the participation and redemption requirements have been satisfied.

Any attempt to manipulate the Lucky Treat allocation process or interfere with the fair operation of the Promotion may result in disqualification.

14. Changes, Suspension or Cancellation

The Promoter may amend, suspend or terminate the Promotion where reasonably necessary due to circumstances outside its reasonable control, including:

• cancellation, interruption or material alteration of Reading Festival;
• closure of the venue or activation;
• safety or security concerns;
• product, ingredient or reward shortages;
• technical or operational problems;
• circumstances affecting the fair or secure operation of the Lucky Treat mechanic;
• instructions from the festival organiser or a competent authority; or
• events of force majeure.

Where reasonably possible, any material change, suspension or early termination will be communicated at the Pepsi House of Treats activation or through the Promotion’s official communication channels.

Any change will not remove a participant’s entitlement to a Lucky Treat that was validly earned and allocated before the change. Where the original Lucky Treat cannot be provided, the Promoter may offer a reasonably similar substitute reward of equal or greater value.

15. Ingredients and Allergens

Participants should check the displayed menu and ask activation staff for ingredient and allergen information before purchasing or redeeming a drink.

Participants are responsible for informing staff of any relevant allergy or dietary requirement before ordering.

16. Liability

Nothing in these Terms and Conditions excludes or limits any liability which cannot lawfully be excluded or limited, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any statutory rights available to participants under applicable consumer law.

Subject to the above, the Promoter will not be responsible for loss or damage arising from circumstances outside its reasonable control.

17. Governing Law

These Terms and Conditions and the Promotion are governed by the laws of England and Wales.

Participants will retain any mandatory rights they have under applicable consumer law.

18. Questions and Complaints

Questions or complaints regarding the Promotion may be submitted directly to Pepsi House of Treats staff during the Promotion Period.

Participants should provide sufficient information to allow the Promoter to review the matter, including the date, approximate time, relevant loyalty card details and nature of the issue.

1. This Promotion is open to those aged 18 or over, excluding the Promoter’s agents and anyone professionally associated with this Promotion.
2. Entrants must ensure that their participation (including acceptance of any prize) is lawful in accordance with the laws of their country of residence. This Promotion is void where void under local national laws. The Promoter will not be taken to make any representations, express or implied, as to the lawfulness of any individual’s participation, or as to any other aspect of any Promotion.
3. This Promotion is void where prohibited by law.
4. No purchase necessary; however, a valid phone number, email address and date of birth are required for prize acceptance.
5. Promotion Period:
   a. Enter between 11:00 and 14:00 BST each day on the following dates (each a Daily Entry Period):
   i. Friday 28 August 2026
   ii. Saturday 29 August 2026
   b. Enter between 11:00 and 13:00 each day on the following date (a Daily Entry Period):
   i. Sunday 30 August 2026
6. To Enter: Visit the Pepsi Activation Promotional Site at Reading Festival and enter the Karaoke booth (maximum 6 participants per group). Select “Spin to Win” on the digital screen and spin the Song Roulette wheel. If the Song Roulette wheel lands on the designated “Golden Song”, the digital screen will notify you and your group that you have won. The selection of the Side of Stage Viewing Experience performance is at the sole discretion of the promoter. Winners may be required to perform the selected song in the Karaoke booth.
7. Further Entry Details & Conditions:
   a. Moderation: The Promoter reserves the right to reject any participant whose actions at Pepsi Activation Promotional Site, in the reasonable opinion of the Promoter:
   i. are in breach of the Terms & Conditions;
   ii. are offensive, harmful, objectionable, promote any political agenda or are otherwise prejudicial including with respect to race, religion, origin or gender, or could reflect negatively upon the name, reputation or goodwill of the Promoter or any brand partner; or
   iii. are drunkenly, made intoxicated or under the influence of drugs, are abusive or threatening, make or incite racial abuse, are anti-social or damage the venue.
   b. If a winner consents to recording the performance of the Golden Song and uploads their performance of the Golden Song to social media, they consent to publicity. Each participant:
   i. grants the Promoter (or the Promoter’s designee) the exclusive right to film, tape, sound record and photograph all their activities in connection with the Promotion. Everything filmed, taped or recorded by the Promoter (or the Promoter’s designee) shall be known as “Footage”; and
   ii. irrevocably and unconditionally assigns to the Promoter with full title guarantee (and by way of present assignment of present and future rights) all intellectual property rights in any “Footage” throughout the world for the full unexpired period of such rights and all renewals, reversions and extensions of such period as may be provided under any applicable law throughout the world.
8. Maximum of 1 entry is permitted per person during the Promotion Period. No person may win more than 1 Prize.
9. The Prize: There will be 1 prize available per day, 3 in total over the Promotion Period. Each winner will receive 1 of the following prizes:
   a. Friday 28th August 2026: 1 x Side of stage viewing experience to 1 performance at Reading Festival 2026.
   b. Saturday 29th August 2026: 1 x Side of stage viewing experience to 1 performance at Reading Festival 2026.
   c. Sunday 30th August 2026: 1 x Side of stage viewing experience to 1 performance at Reading Festival 2026.
10. Further Prize Details & Conditions:
    a. The winners must provide their full name, phone number, email address and date of birth to the Brand Ambassador.
    b. The Side of Stage Viewing Experience attended by the winner will be selected at the Promoter’s sole discretion.
    c. Details of the Prize experience will be determined by Reading Festival on the day and are subject to change and availability.
    d. The winner will not be entitled to any compensation and will have no claim against the organisers if the performance or any other event forming part of the prize is delayed, postponed, rescheduled or cancelled.
    e. Full details regarding the experience, including meeting points, timings, artists, access arrangements and any applicable restrictions, will be communicated to winners onsite at the time of winning.
    f. If for any reason the event is not capable of running as planned, such as cancellation or any other cause beyond the control of the Promoter which affects the running or conduct of this promotion, the Promoter may in its sole discretion not reimburse any incurred expenses by the winner as a result of winning or accepting the Prize.
    g. Once the side of stage blue wrist bands have been issued, the Promoter, will not be liable for any failure to comply with its obligations caused by (but not limited to) weather conditions, fire, flood, strike, hurricane, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, illness of a performer or any other circumstances beyond the control of the Promoter.
    h. For the avoidance of doubt, the Prize does not include travel/transportation, accommodation, food, beverages, souvenirs, gratuities, car parking charges, excess baggage, additional excursions and attractions or any other costs of a personal nature (including spending money) that are not explicitly set out in these Terms and Conditions and neither the Promoter nor any provider of any part of the Prize will be responsible for any such costs.
11. Winner Selection: During the Promotion Period, 1 “winning moment” (days, hours, minutes, seconds) per Entry Period, 3 in total, have been randomly selected by an independent verification service. The first valid entry on or after that winning moment will be awarded the Prize. All 3 Prizes are available to be won.
12. Winner Notification & Prize Claiming: The provisional winning entrants will be informed instantly by a Brand Ambassador and will receive details about their Prize immediately. Any claims that don’t meet these requirements or are received after the Promotion Period will be void and invalid.
13. Provided no objection is received from the winners, a winners list containing the surname and county of residence of the winners will be made available by the Promoter 4 weeks after the close of the Promotion Period, for a period of 8 weeks. It will be made available by emailing pepsicoucltickets@fuseint.com. Winners can object to their details being published by notifying the brand ambassador or emailing pepsicoucltickets@fuseint.com. Without prejudice, the Promoter will provide winner information to the Advertising Standards Authority when requested by them.
14. The Promoter may request that the winners participate in publicity arising from the Promotion. Participation is at the winner’s discretion and is not a condition of Prize Acceptance.
15. The Promoter seeks to run a fair and secure promotion and prevent abuse and cheating. If you enter in a way that is not consistent with these Terms & Conditions, your entry (and any of your associated aliases) will be disqualified. Any Prize awarded may be void and recoverable, and the Promoter reserves the right to bar you from entering future promotions for a period of at least six months. For this reason, the Promoter reserves the right at any point to:

a. Verify the eligibility of entrants the provisional winner through multiple means by requesting such information it consider reasonably necessary for this purpose. Entry or a Prize may be withheld until verification is completed.

b. Disqualify entries that are not made directly by the individual entering the Promotion.

c. Disqualify entrants who tamper with the entry process.

d. Disqualify entries which, in some other way, do not meet the requirements of these Terms & Conditions.

e. Cancel, modify or suspend the Promotion should it not be capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, dishonesty, technical failures, or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion.

16. The Prize is not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. If for any reason the Prize or any element of the Prize is not available, the Promoter reserves the right, at its sole discretion to substitute that Prize or element of the Prize for another of equal or greater value.
17. The Promoter and its associated agencies and companies are not liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion (PV20614) or accepting or using the/a Prize(s), except for any liability which cannot be excluded by law. Nothing will exclude the Promoter’s liability for death or personal injury as a result of its negligence.
18. The Promoter will not be liable for any delay or failure to comply with its obligations for reasons beyond its reasonable control arising from but not limited to Acts of God, global or regional epidemic or pandemic, adverse weather conditions, fire, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, plague or other natural calamities, or any other circumstances.
19. All personal data supplied for this Promotion will be used solely for the purpose of this Promotion by the Promoter and/or by any agent appointed by it to assist with running the Promotion. By entering the promotion, participants agree that their information may be processed and used by the Promoter for the purpose of the Promotion or any associated publicity. The Promoter may share participants’ data with connected third parties for promotion administration and prize fulfilment purposes. Personal data will not be disclosed to an unconnected third party unless your positive consent has been obtained. Your personal data will be handled in accordance with the Promoter’s privacy policy, available at: https://www.pepsicoprivacypolicy.com/en
20. Pursuant to articles 15-21 of the GDPR, you can exercise the rights of consultation, modification, cancellation and oblivion, limitation of data processing or you can oppose to the processing of your data for legitimate reasons or for informational and promotional purposes, by writing to the data controller at the aforementioned mailing address or online via https://www.pepsicoprivacypolicy.com/en website. In case of revocation of the consent given, which can be presented at any time, it is understood that this does not affect the lawfulness of the handle of the data based on the previously expressed consent or on alternative mechanisms to the consent permitted by law.
21. If any part/s of these Terms & Conditions are legally ruled to be invalid, illegal or unenforceable, the remainder will not be affected and will continue in full force and effect.
22. By entering, you will be deemed to have agreed to be bound by these Terms & Conditions.
23. If there is a discrepancy between these Terms & Conditions and those in any promotional material, these Terms & Conditions will prevail.
24. These Terms & Conditions are governed by English law, and their interpretation and application will be subject to the non-exclusive jurisdiction of the courts of England and Wales.

Promoter: PepsiCo International Limited, 7th Floor, 1 Station Hill Square, Reading, Berkshire, England, RG1 1LN.

1. This Promotion is open to those aged 18 or over, excluding the Promoter’s agents and anyone professionally associated with this Promotion.
2. Entrants must ensure that their participation (including acceptance of any prize) is lawful in accordance with the laws of their country of residence. This Promotion is void where void under local national laws. The Promoter will not be taken to make any representations, express or implied, as to the lawfulness of any individual’s participation, or as to any other aspect of any Promotion.
3. This Promotion is void where prohibited by law.
4. No purchase necessary.
5. Promotion Period: Enter between 11:00 and 21:45 BST each day on the follow dates (each a “Daily Entry Period”):
   a. Friday 28 August 2026;
   b. Saturday 29 August 2026; and
   c. Sunday 30 August 2026.
6. To Enter: Visit the Pepsi Activation Promotional Site at Reading Festival and enter the Karaoke booth (maximum 6 participants per group). Select a Skye Newman track to find out instantly if you have won. Perform selected song to receive your prize.
7. Further Entry Details & Conditions:
   a. Moderation: The Promoter reserves the right to reject any participant whose actions at Pepsi Activation Promotional Site, in the reasonable opinion of the Promoter:
   i. are in breach of the Terms & Conditions;
   ii. are offensive, harmful, objectionable, promote any political agenda or are otherwise prejudicial including with respect to race, religion, origin or gender, or could reflect negatively upon the name, reputation or goodwill of the Promoter or any brand partner; or
   iii. are drunkenly, made intoxicated or under the influence of drugs, are abusive or threatening, make or incite racial abuse, are anti-social or damage the venue.
8. Maximum of 1 entry is permitted per person during the Promotion Period. No person may win more than 1 Prize.
9. The Prize: There will be 1 prize available per day, 3 in total over the Promotion Period. Each winner will receive 1 of the following prizes:
   a. Friday 28th August 2026: 1 x of up to 6 signed Skye Newman Pepsi bottles.
   b. Saturday 29th August 2026: 1 x of up to 6 signed Skye Newman Pepsi bottles.
   c. Sunday 30th August 2026: 1 x of up to 6 signed Skye Newman Pepsi bottles.
10. Further Prize Details & Conditions:
    a. The winners must provide their surname and country of residence to the Brand Ambassador.
    b. By participating in the Promotion, entrants agree that the Prize is awarded on an “as is” basis, and that the Promoter makes no representations or warranties of any nature with respect to the Prize.
    c. The Prize must be taken as stated and no compensation will be payable if a winner is unable to use the Prize as stated. The winner will be liable for all costs and expenses not stated relating to claiming the prize.
    d. Any pictures depicting the prizes on any media including press advertisements, posters or TV commercials are indicative only and the actual prizes may vary from the depictions. The Promotion does not constitute an endorsement or recommendation of the products or services being offered as prizes.
11. Winner Selection: During the Promotion Period, 1 “winning moment” (days, hours, minutes, seconds) per Entry Period, 3 in total, have been randomly selected by an independent verification service. The first valid entry on or after that winning moment will be awarded the Prize. All 3 Prizes are available to be won.
12. Winner Notification & Prize Claiming: The provisional winning entrants will be informed instantly by a Brand Ambassador and will receive their Prize immediately. Any claims that don’t meet these requirements or are received after the Promotion Period will be void and invalid.
13. Provided no objection is received from the winners, a winners list containing the surname and country of residence of the winners will be made available by the Promoter 4 weeks after the close of the Promotion Period, for a period of 8 weeks. It will be made available by emailing pepsicoucltickets@fuseint.com. Winners can object to their details being published by notifying the brand ambassador or emailing pepsicoucltickets@fuseint.com. Without prejudice, the Promoter will provide winner information to the Advertising Standards Authority when requested by them.
14. The Promoter may request that the winners participate in publicity arising from the Promotion. Participation is at the winner’s discretion and is not a condition of Prize Acceptance.
15. The Promoter seeks to run a fair and secure promotion and prevent abuse and cheating. If you enter in a way that is not consistent with these Terms & Conditions, your entry (and any of your associated aliases) will be disqualified. Any Prize awarded may be void and recoverable, and the Promoter reserves the right to bar you from entering future promotions for a period of at least six months. For this reason, the Promoter reserves the right at any point to:

a. Verify the eligibility of entrants the provisional winner through multiple means by requesting such information it consider reasonably necessary for this purpose. Entry or a Prize may be withheld until verification is completed.

b. Disqualify entries that are not made directly by the individual entering the Promotion.

c. Disqualify entrants who tamper with the entry process.

d. Disqualify entries which, in some other way, do not meet the requirements of these Terms & Conditions.

e. Cancel, modify or suspend the Promotion should it not be capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, dishonesty, technical failures, or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion.

15. The Prize is not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. If for any reason the Prize or any element of the Prize is not available, the Promoter reserves the right, at its sole discretion to substitute that Prize or element of the Prize for another of equal or greater value.
16. The Promoter and its associated agencies and companies are not liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion (PV20614) or accepting or using the/a Prize(s), except for any liability which cannot be excluded by law. Nothing will exclude the Promoter’s liability for death or personal injury as a result of its negligence.
17. The Promoter will not be liable for any delay or failure to comply with its obligations for reasons beyond its reasonable control arising from but not limited to Acts of God, global or regional epidemic or pandemic, adverse weather conditions, fire, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, plague or other natural calamities, or any other circumstances.
18. All personal data supplied for this Promotion will be used solely for the purpose of this Promotion by the Promoter and/or by any agent appointed by it to assist with running the Promotion. By entering the promotion, participants agree that their information may be processed and used by the Promoter for the purpose of the Promotion or any associated publicity. The Promoter may share participants’ data with connected third parties for promotion administration and prize fulfilment purposes. Personal data will not be disclosed to an unconnected third party unless your positive consent has been obtained. Your personal data will be handled in accordance with the Promoter’s privacy policy, available at: https://www.pepsicoprivacypolicy.com/en
19. Pursuant to articles 15-21 of the GDPR, you can exercise the rights of consultation, modification, cancellation and oblivion, limitation of data processing or you can oppose to the processing of your data for legitimate reasons or for informational and promotional purposes, by writing to the data controller at the aforementioned mailing address or online via https://www.pepsicoprivacypolicy.com/en website. In case of revocation of the consent given, which can be presented at any time, it is understood that this does not affect the lawfulness of the handle of the data based on the previously expressed consent or on alternative mechanisms to the consent permitted by law.
20. If any part/s of these Terms & Conditions are legally ruled to be invalid, illegal or unenforceable, the remainder will not be affected and will continue in full force and effect.
21. By entering, you will be deemed to have agreed to be bound by these Terms & Conditions.
22. If there is a discrepancy between these Terms & Conditions and those in any promotional material, these Terms & Conditions will prevail.
23. These Terms & Conditions are governed by English law, and their interpretation and application will be subject to the non-exclusive jurisdiction of the courts of England and Wales.

Promoter: PepsiCo International Limited, 7th Floor, 1 Station Hill Square, Reading, Berkshire, England, RG1 1LN.

1. This Promotion is open to those aged 18 or over, excluding the Promoter’s agents and anyone professionally associated with this Promotion.
2. Entrants must ensure that their participation (including acceptance of any prize) is lawful in accordance with the laws of their country of residence. This Promotion is void where void under local national laws. The Promoter will not be taken to make any representations, express or implied, as to the lawfulness of any individual’s participation, or as to any other aspect of any Promotion.
3. This Promotion is void where prohibited by law.
4. No purchase necessary.
5. Promotion Period: Enter between 11:00 and 21:45 BST each day on the following dates (each a “Daily Entry Period”):
   a. Friday 28 August 2026;
   b. Saturday 29 August 2026; and
   c. Sunday 30 August 2026.
6. To Enter: There are two entry routes with a shared prize pool.
   a. Route 1: Visit the selfie mirror at the Pepsi Activation Promotional Site at Reading Festival 2026. Entrants who take a selfie and show it to the brand ambassador will be eligible to participate in the lucky dip, subject to the shared daily allocation of 2,044 lucky dip opportunities across both entry routes not having been exhausted. Eligible entrants must then visit the merchandise counter to enter the lucky dip to receive a Prize. Unwon/unclaimed Prizes will be rolled over to the next Daily Entry Period.
   b. Route 2: Visit the Pepsi Activation Promotional Site at Reading Festival 2026. The first 2,044 entrants each day on 28/08/26, 29/0826 and 30/08/26 to enter the Karaoke booth (maximum 6 participants per group), select and perform a song using the digital screen. Entrants will be eligible to participate in the lucky dip, subject to the shared daily allocation of 2,044 lucky dip opportunities across both entry routes not having been exhausted. Unwon/unclaimed Prizes will be rolled over to the next Daily Entry Period.

Prizes are subject to availability.

7. Further Entry Details & Conditions:
   a. Lucky Dip Game: Eligible entrants who successfully complete Route 1 or Route 2 and are among the first qualifying entrants for the Daily Entry Period must select a random card from the lucky dip to find out instantly what they have won. The colour of the card selected will determine the Prize won. Available Prizes and the corresponding card colours are set out in Clause 10.
   b. Moderation: The Promoter reserves the right to reject any participant whose actions at Pepsi Activation Promotional Site, in the reasonable opinion of the Promoter:
   i. are in breach of the Terms & Conditions;
   ii. are offensive, harmful, objectionable, promote any political agenda or are otherwise prejudicial including with respect to race, religion, origin or gender, or could reflect negatively upon the name, reputation or goodwill of the Promoter or any brand partner; or
   iii. are drunkenly, made intoxicated or under the influence of drugs, are abusive or threatening, make or incite racial abuse, are anti-social or damage the venue.
   c. If a winner consents to recording the performance of the song and uploads their performance to social media or uploads their selfie to social media, they consent to publicity. Each participant:
   i. grants the Promoter (or the Promoter’s designee) the exclusive right to film, tape, sound record and photograph all their activities in connection with the Promotion. Everything filmed, taped or recorded by the Promoter (or the Promoter’s designee) shall be known as “Footage”; and
   ii. irrevocably and unconditionally assigns to the Promoter with full title guarantee (and by way of present assignment of present and future rights) all intellectual property rights in any “Footage” throughout the world for the full unexpired period of such rights and all renewals, reversions and extensions of such period as may be provided under any applicable law throughout the world.
8. Maximum of 1 entry is permitted per person, per Daily Entry Period during the Promotion Period. No person may win more than 1 Prize.
9. The Prize: There will be 2,044 prizes available per day, across both entry routes, 6,132 in total over the Promotion Period. Each winner will receive 1 of the following depending on the colour of card selected:
   a. Friday 28th August 2026:
   i. Blue Card: 1x of 800 A4 sticker sheet, 1x of 900 Temporary Tattoos
   ii. Black Card: 1x of 260 Pepsi Bucket hats, 1x of 25 Pepsi phone lanyards, 1x of 20 Pepsi Black caps, 1x of 4 Pepsi tote bags, 1x of 15 Pepsi Sweatshirts, 1x of 20 T-shirts
   b. Saturday 29th August 2026:
   i. Blue Card: 1x of 800 A4 sticker sheets, 1x of 900 Temporary Tattoos
   ii. Black Card: 1x of 260 Pepsi Bucket hats, 1x of 25 Pepsi phone lanyards, 1x of 20 Pepsi Black caps, 1x of 4 Pepsi tote bags, 1x of 15 Pepsi Sweatshirts, 1x of 20 T-shirts
   c. Sunday 30th August 2026:
   i. Blue Card: 1x of 800 A4 sticker sheets, 1x of 900 Temporary Tattoos
   ii. Black Card: 1x of 260 Pepsi Bucket hats, 1x of 25 Pepsi phone lanyards, 1x of 20 Pepsi Black caps, 1x of 4 Pepsi tote bags, 1x of 15 Pepsi Sweatshirts, 1x of 20 T-shirts
10. Further Prize Details & Conditions:
    a. The winners of the Pepsi Sweatshirts and Pepsi T-shirts must provide their surname and country of residence to the Brand Ambassador.
    b. Winners will receive their Prize immediately after playing the Lucky Dip Game from a Brand Ambassador.
    c. Pepsi T-Shirts and Pepsi Sweatshirts are available in small, medium and large sizes, subject to availability. Sizes will be allocated on a first come, first served basis. All garments will be black in colour. By participating in the Promotion, entrants agree that the Prize is awarded on an “as is” basis, and that the Promoter makes no representations or warranties of any nature with respect to the Prize.
    d. The Prize must be taken as stated and no compensation will be payable if a winner is unable to use the Prize as stated. The winner will be liable for all costs and expenses not stated relating to claiming the prize.
    e. Any pictures depicting the prizes on any media including press advertisements, posters or TV commercials are indicative only and the actual prizes may vary from the depictions. The Promotion does not constitute an endorsement or recommendation of the products or services being offered as prizes.
11. Winner Notification & Prize Claiming: Provisional winning entrants will be informed instantly by a Brand Ambassador and will receive their Prize immediately. Any claims that don’t meet these requirements or are received after the Promotion Period will be void and invalid.
12. Transferability of winning card: Winning cards must not be sold for commercial gain in any way. Winning cards must not be transferred for no commercial gain without the permission of the Promoter. If the Promoter becomes aware that a winning card has been made available for sale, bought, sold or transferred, the Promoter reserves the right to refuse to redeem the winning card without payment of compensation to the entrant who submits the relevant winning card for verification as a valid win.
13. The Promoter may request that the winners participate in publicity arising from the Promotion. Participation is at the winner’s discretion and is not a condition of Prize Acceptance.
14. The Promoter seeks to run a fair and secure promotion and prevent abuse and cheating. If you enter in a way that is not consistent with these Terms & Conditions, your entry (and any of your associated aliases) will be disqualified. Any Prize awarded may be void and recoverable, and the Promoter reserves the right to bar you from entering future promotions for a period of at least six months. For this reason, the Promoter reserves the right at any point to:

a. Verify the eligibility of entrants the provisional winner through multiple means by requesting such information it consider reasonably necessary for this purpose. Entry or a Prize may be withheld until verification is completed.

b. Disqualify entries that are not made directly by the individual entering the Promotion.

c. Disqualify entrants who tamper with the entry process.

d. Disqualify entries which, in some other way, do not meet the requirements of these Terms & Conditions.

e. Cancel, modify or suspend the Promotion should it not be capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, dishonesty, technical failures, or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion.

15. The Prize is not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. If for any reason the Prize or any element of the Prize is not available, the Promoter reserves the right, at its sole discretion to substitute that Prize or element of the Prize for another of equal or greater value.
16. The Promoter and its associated agencies and companies are not liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion (PV20614) or accepting or using the/a Prize(s), except for any liability which cannot be excluded by law. Nothing will exclude the Promoter’s liability for death or personal injury as a result of its negligence.
17. The Promoter will not be liable for any delay or failure to comply with its obligations for reasons beyond its reasonable control arising from but not limited to Acts of God, global or regional epidemic or pandemic, adverse weather conditions, fire, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, plague or other natural calamities, or any other circumstances.
18. All personal data supplied for this Promotion will be used solely for the purpose of this Promotion by the Promoter and/or by any agent appointed by it to assist with running the Promotion. By entering the promotion, participants agree that their information may be processed and used by the Promoter for the purpose of the Promotion or any associated publicity. The Promoter may share participants’ data with connected third parties for promotion administration and prize fulfilment purposes. Personal data will not be disclosed to an unconnected third party unless your positive consent has been obtained. Your personal data will be handled in accordance with the Promoter’s privacy policy, available at: https://www.pepsicoprivacypolicy.com/en
19. Pursuant to articles 15-21 of the GDPR, you can exercise the rights of consultation, modification, cancellation and oblivion, limitation of data processing or you can oppose to the processing of your data for legitimate reasons or for informational and promotional purposes, by writing to the data controller at the aforementioned mailing address or online via https://www.pepsicoprivacypolicy.com/en website. In case of revocation of the consent given, which can be presented at any time, it is understood that this does not affect the lawfulness of the handle of the data based on the previously expressed consent or on alternative mechanisms to the consent permitted by law.
20. If any part/s of these Terms & Conditions are legally ruled to be invalid, illegal or unenforceable, the remainder will not be affected and will continue in full force and effect.
21. By entering, you will be deemed to have agreed to be bound by these Terms & Conditions.
22. If there is a discrepancy between these Terms & Conditions and those in any promotional material, these Terms & Conditions will prevail.
23. These Terms & Conditions are governed by English law, and their interpretation and application will be subject to the non-exclusive jurisdiction of the courts of England and Wales.

Promoter: PepsiCo International Limited, 7th Floor, 1 Station Hill Square, Reading, Berkshire, England, RG1 1LN.