Walkers Iceland Promotion

Full Terms & Conditions


These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry / claim instructions are deemed to form part of the Terms and Conditions. Please retain a copy for your information.


Walkers Snacks Limited, 450 South Oak Way, Green Park, Reading, RG2 6UW


This promotion is open to UK (England, Wales, Scotland and Northern Ireland) residents aged 18 years or over, excluding employees of The Promoter, associated agents, or anyone else professionally connected with the draw.


3.1. The prize promotion opens at 00:01 BST on 11th April 2021 (the “Opening Date”) and closes at 23:59 BST on 20th May 2021 (the “Closing Date”) inclusive. No entries will be accepted after the Closing Date.

3.2. Purchase necessary for residents of Great Britain. No purchase necessary for residents of Northern Ireland (NI). See below for details.


4.1. Great Britain (England, Wales & Scotland) residents:

a. Purchase any Doritos 180g or Pepsi Max 1.25L from any Iceland store
b. Text MATCHREADY followed by a space, your name and the last 4 digits of the product barcode to 60777.
c. Entries may only be submitted via text. In order for the text to be accepted as an entry, it must be sent exactly as communicated above.
d. Online purchases are excluded from this Promotion.

4.2. Northern Ireland (NI) residents:

a. Text MATCHREADY followed by a space, and your name to 60777 to enter.
b. Entries may only be submitted via text. In order for the text to be accepted as an entry, it must be sent exactly as communicated above.

4.3. Participants must have a mobile phone able to send and receive messages to/from 5-digit short codes. Messages charged at network provider’s standard network rate, but there is no charge to the participant for the returned bounce back text message. Texts are not usually included in any text inclusive packages, please check with your network provider if you are not sure of your standard network rate. Users on virtual mobile networks may not be able to text the short code. Please check with your network provider. Text lines are open 24 hours until 23:59 on the closing date. Ask the bill payer before texting. If you text after the closing date, you will not be entered but you will be charged. Take care when entering the text code; the Promoter is not responsible for mistypes and you may be charged at a higher rate. If you are unable to send a text, please check with your network operator first. For technical issues only, call 0161 726 5432 between Monday and Friday from 9.30am to 5pm excluding public holidays. The Promoter does not accept responsibility for entries or claims that are delayed or not received due to transmission, network or software problems or any other reason beyond the Promoter’s control.

4.4. Only one entry per person during the Promotional Period. For the avoidance of doubt only one unique mobile number will be accepted per person, and a person can use this mobile number to enter only once during the Promotional Period. Any participant using multiple mobile numbers to enter the promotion will be disqualified and any prize entitlement will be void. A mobile number can only be used by one person and it cannot be shared within a household. Maximum 1 Prize per household.

4.5. Entry will be confirmed with a ‘Thank You’ message response. There is no charge to the participant for this message.

4.6. England, Wales and Scotland participants should retain the till receipt as it may be required for proof of purchase in the event of a prize win.


5.1. The following Prizes are available to be won:
– 1 x Home Entertainment System which will consist of 1 x KD-55XH9505 TV & 1 x HT-G700 3.1ch Dolby Atmos®/ DTS:X™ Soundbar.
– 3 x TV Sport Passes
– 20 x Game Kits consisting of 1 x Walkers ceramic sharing bowl & 1 x Doritos Cool Original 180g


6.1. TV sport passes will be offered as a cash equivalent of £300.
6.2. Prizes will be dispatched to the relevant winner within 60 days of them providing their details. In the unlikely event that a Prize doesn’t arrive within 60 days of prize acceptance, winners will have a further 28 days to inform the Promoter by emailing walkersiceland@promowinners.com. In the event that a winner does not inform the Promoter within this time frame, the Promoter will reserve the right to not reissue the prize or limit its value at their sole discretion.

6.3. Prizes are not transferable and there is no cash alternative.

6.4. The Promoter reserves the right to replace a prize with an alternative prize of equal or higher value if circumstances beyond the Promoter’s control makes it necessary to do so.


7.1. 24winners will be randomly selected from all valid entries received during the Promotion Period. For your total confidence, the prize draw will be conducted by PromoVeritas, an independent promotional verification service, within 5 working days of the Closing Date.


8.1. Each winner will be contacted via the email address provided on entry within 5 working days of Winner Selection and will be required to respond to confirm eligibility and acceptance of the Prizes, within 14 days of initial contact. If a winner does not respond to the initial contact within 14 days, the Promoter reserves the right to disqualify that winner. If a winner is disqualified, the Promoter reserves the right to award the prize to a reserve selected in the same manner. Reserve winners may have less time to respond.

8.2. We reserve the right to verify winners and ask for proof of purchase, identity, age and address and to withdraw prize entitlement where there are reasonable grounds to believe there has been a breach of these terms and conditions.

8.3. The Promoter does not accept any responsibility in the event a winner is not able to take their prize.

8.4. The Promoter may request that the winners participate in publicity arising from the Promotion. The winners are under no obligation to participate and may decline this request. Participation is at the winner’s discretion and is not a condition of Prize Acceptance.


9.1. Insofar as is permitted by law, the Promoter, its agents or distributors will not in any circumstances be responsible or liable to compensate the winner or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the prize except where it is caused by the negligence of the Promoter, its agents or distributors or that of their employees. Your statutory rights are not affected.


10.1. Any and all personal data provided by you in connection with this Promotion will be used solely by the Promoter (or its appointed agents) to: (i) assist with running the Promotion; and/or (ii) conduct analytics to improve the Promoter’s promotions, products or services. The Promoter (or its appointed agents) will not contact you for reasons other than this Promotion unless you have provided your express consent. All personal data will be handled in accordance with the Promoter’s privacy policy, available at: https://pepsicoprivacypolicy.com/en?domain=walkers.co.uk.

10.1 The Promoter reserves the right to reject entries which, in the reasonable opinion of the Promoter:
11.1.1. are in breach of the Terms and Conditions
11.1.2. contain any content that is offensive, obscene, sexual, derogatory, defamatory, violent, abusive, harassing, threatening, objectionable with respect to race, religion, origin or gender, which could reflect negatively upon the name, reputation or goodwill of the Promoter or any brand partner, or which is otherwise unsuitable for publication;
11.1.3. contains or refers to any third-party brand or reference any third-party names, logos and/or trademarks;
11.1.4. promotes any political agenda.


12.1. Promoter’s decision is final and binding. No correspondence will be entered into. Entry deems acceptance of these terms and conditions.

12.2. Instructions provided at the point of entry form part of the Terms and Conditions of this Promotion. In the event of a conflict, these terms and conditions take precedence.

12.3. The Promoter reserves the right, at its sole discretion, to eliminate or disqualify any entries or entrants that it regards as being in breach of these terms and conditions or the spirit of the Promotion. Those who try and circumvent the entry process and/or entry instructions by any method, will be disqualified and any prize award will be void.

12.4. The Promoter reserves the right to cancel, amend, withdraw, terminate or temporarily suspend this Promotion in the event of any unforeseen circumstances or technical reason outside its reasonable control, with no liability to any entrants or third parties but will use all reasonable endeavours to avoid consumer disappointment.

12.5. The Promoter will not be liable for any failure to comply with its obligations or any delay in performing its obligations within these terms and condition due to reasons or circumstances beyond the reasonable control of the Promoter. Such circumstances include, but are not limited to: industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action or any other event that is beyond the control of the Promoter

12.6. The Promoter takes no responsibility for entries that are delayed, incomplete or lost due to technical reasons or otherwise.

12.7. The Promoter accepts no responsibility for system errors or other issues that may result in disruption to winner notifications or prizes. The Promoter or its agencies will not be responsible for the non-inclusion of entries, including any such failure which is within the control of The Promoter or its agencies.

12.8. It is the responsibility of the participant to provide their correct, up-to-date details when entering the Promotion and/or confirming acceptance of the prize in order for their prize to be processed. The Promoter cannot be held responsible for winners failing to supply accurate information which affects prize acceptance or delivery of their prize.

12.9. No third party or bulk entries. Entries via third parties, consumer groups or syndicates, entries by macros or other automated means and entries which do not satisfy the requirements of these Terms and Conditions in full will be disqualified. If it becomes apparent in the reasonable opinion of the Promoter that any participant or the participant’s household is using any means to circumvent this condition such as, and without limitation, fraudulently falsifying data; sharing receipts; using multiple mobile phone numbers; using multiple postal addresses; using multiple email addresses, acting fraudulently or dishonestly in the opinion of the Promoter; using identities other than their own; creating fake identities or using any other automated or manual means in order to increase that participant’s or a household’s entries or otherwise acting in violation of these terms, these participants and their household will be disqualified, and any prize entitlement will be void.

12.10. Prizes won via the NI free-entry route will only be dispatched to addresses in NI. Please note that NI winners may be required to provide proof of full name and age with valid ID and proof of residential address before a prize can be dispatched.

12.11. Provided no objection is received, if you are a, your surname and county of residence will be made available by the Promoter at www.promowinners.com/WalkersIceland one month after the close of the Promotion, for a period of Z weeks. You can object to your surname or county of residence being published or request for the amount of information being published to be reduced by emailing WalkersIceland@promowinners.com. Without prejudice, the Promoter will provide this information to the Advertising Standards Authority on reasonable request.

12.12. The Promoter’s decision is final and binding in all matters relating to the Promotion and no correspondence will be entered into.

12.13. If any clause or provision of these terms and conditions is declared by a court to be illegal, invalid or unenforceable, this declaration shall not affect the validity and enforceability of any other clause or provision within.

12.14. The application and interpretation of these terms and conditions shall be governed by the laws of England and Wales and the courts of England and Wales shall have exclusive jurisdiction in relation to any dispute concerning them.